Thursday, April 1, 2010

Adsense Tips and Tricks

Tips for click thru rate (CTR)

  • Rule #1: Blend Adsense ads into your writings.
  • Sometimes, going against rule # helps, try to make the ads stand out from the rest sometimes work. (it really depends)
  • Visitors generally view website from top left to bottom left of the screen, try put ads into that zone.
  • Test with different colors in background, title, and borders. there was once change of background colors help me to increase my revenue for 50%.
  • Dont overpush your visitors with too much ads, it might work worse and push your visitors to close the window instead.
  • Placing image at the side of adsense helps … however this might be performed carefully as it might goes against adsense policy. make sure you dont go against the rules to avoid bans.
  • Generally a 336 x 286 Large square ads works the best for me in term of CTR ..this is however, very very particular experience and it might not work the same on your websites.

Tips for earning per clicks (EPC)

If you ever feel that your ads clicks are undervalued, it probably is! Make sure there is no junk advertisers advertising on your website. ban them, chase them away from your Google Adsense block list so that it wont appears again at your site. what you want is SERIOUS advertisers that are willing to pay for good money in the trade of your traffics – not some other stupid MFA junk sites. Google Adsense Preview Tool comes very handy when you need to identify those MFA sites.

Another issues with EPC is that is your site content in the high-demand sectors? get a niche content to start up in your website but not too niche until there’s no related advertisers on your websites. i once knew a webmaster that had hard time getting his ads showed as his website is all about poems. if you are starting up your adsense website now, you better do something that relates to expensive keyterms.

Tips for ads impressions

Increasing ads impressions sometimes simply means increasing the website traffics. while there are lots of ways to generate more traffics for your website, i will put on some basics here:

  • Rule #1: Do proper SEO, make sure you follow the basics and do not fool around with the title tags, anchor text, and remember to build up your site link popularity always.
  • Get active in forums that related to your industry, speak politely, give helps, and refer your own websites to the others whenever appropriates.
  • Utilise digg, deli.cio.us, reddit, technorati… engines to bring in more traffics.
  • Word of mouth strategy, have your friends and family to help up in promoting your websites.
  • Offline advertisement – radio ads, tv ads (if you got loads of cash), local classifies ..use them whenever its appropriate.
  • Write and submit articles to article directories.
  • Get your site to be more sticky, toolbar, softwares, newsletter, etc etc…make sure you can have as much return traffics as you can.

Sunday, March 28, 2010

I’ve been reading a few forums and blogs about Google Adsense tips lately, and thought it would be helpful to consolidate as many as possible in one place without the comments. I’ve also thrown in a few tips of my own. We start out with some of the basic general stuff and move to the more specific topics later on.

Build an Empire?

When you’re deciding to become a website publisher you will fall into one of two broad categories:

  • Publish 100 websites that each earn $1 a day profit
  • Publish 1 website that earns $100 a day profit

The reality of it is, most people end up somewhere in between. Having 100 websites leaves you with maintenance, management and content issues. Having one website leaves you open to all sort of fluctuations (search engines algorithm’s, market trends, etc). You can adapt your plan on the way, but you’ll have an easier time if you start out going in the direction of where you want to end up.

General or Niche

You can build your website around general topics or niche ones. Generally speaking niche websites work better with adsense. First off the ad targeting is much better. Secondly as you have a narrow focus your writing naturally becomes more expert in nature. Hopefully this makes you more authority in your field.

If this is your first try at building an adsense website, make it about something you enjoy. It will make the process much easier and less painful to accomplish. You should however make sure that your topic has enough of an ad inventory and the payout is at a level you are comfortable with. You may love medieval folk dancing, but the pool of advertisers for that subject is very small (in fact it’s currently zero).

Once you’ve gotten the hang of how Adsense works on a website, you are going to want to dabble in some high paying keywords, you may even be tempted to buy a high paying keyword list. This does come with some dangers. First off the level of fraud is much higher on the big money terms. Secondly there is a distortion of the supply and demand relationship for these terms. Everyone wants ads on their website that make $35 or more a click, however the number of advertisers who are willing to pay that much is pretty limited. Additionally the competition for that traffic is going to be stiff. So, don’t try to run with the big dogs if you can’t keep up. If you have to ask if you’re a big dog, then chances are, you’re not. I have used a high dollar keywords report from cashkeywords.com and was pleased with my results (see cash keywords free offer recap).